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Brazil ranks first among coffee producing countries, responsible for more than 35% of world production. It houses numerous regions that cultivate the magnificent bean, among them, the state of Minas Gerais is the largest, responsible for more than 50% of Brazilian production. Above all, the state produces 98% of Arabica coffee and has regions that c ...

Today, enjoying a special coffee is increasingly common and accessible to everyone. The so-called commercial coffee, the “cafezinho”, is losing consumers. That is because of the more refined sensory development of those who enjoy a special product. The ones who appreciate these flavors drive coffee shops around the world, while they fut ...

We cannot forget the old cloth strainer, the enamelled iron pot and the porcelain mug that lead us to ancient traditions, rescue childhood memories and send us to the grand finale of Sunday afternoon. However, when talking about brewed coffee, comfortable armchairs, soft light, wide marble benches and round tables, bookstores, photo exhibits and a ...

In the whole world, companies formed and run by members of the same family dominate the economy. According to a Family Business Research, conducted by PwC, a global enterprise which provides specialized services in the areas of auditing and consulting, shows Brazil as a country of performance, surpassing the world average and with projection of a p ...

It is not by pure coincidence that the growers of special coffee, those appreciated for their sensorial characteristics of intense flavor and aroma, have chosen the Cerrado Mineiro region for the cultivation of their coffee beans. Comprised of 55 cities located in the northwest of the State of Minas Gerais, the region developed and continues to per ...