Brazil ranks first among coffee-producing countries, accounting for over 35% of global production. It's home to numerous regions that grow this magnificent bean, including the state of Minas Gerais, which is the largest, accounting for over 50% of Brazilian production. Above all, the state produces 98% Arabica coffee and boasts...
Today, the act of drinking specialty coffee is increasingly common and accessible to everyone. Commercial coffee, the so-called "cafezinho," is losing consumers. Thanks to the sensory development of those who savor a specialty product, those who perceive these flavors are driving coffee shops around the world, in addition to enhancing the culture surrounding the act of drinking a...
We can't forget the old cloth strainer, the enameled iron teapot, and the porcelain cup that transport us to ancient traditions, bring back childhood memories, and remind us of the grand finale of a Sunday afternoon. However, when it comes to filtered coffee, comfortable armchairs, soft lighting, wide marble countertops, and round tables come into play, creating a welcoming atmosphere.
It's no coincidence that specialty coffee producers, prized for their intense flavor and aroma, chose the Cerrado Mineiro region for their cultivation. Comprising 55 municipalities located in the northwest of the state of Minas Gerais, the region has a unique, innovative, and technologically advanced planting method.
Family-owned businesses dominate the economy worldwide. Conducted by PwC, a global multinational provider of professional services in the auditing and consulting sectors, the "Family Business Survey" study shows Brazil to be a country with outstanding performance, surpassing the global average, and with an estimated...
